Wed 12 Sep 2007
Loveland Magazine > Remembering 9/11 and “Charleston 9”
U.S. Representative Jean Schmidt was the keynote speaker. She warned that another terrorist attack within the United States is inevitable.
Wikipedia > Fear, uncertainty and doubt
Fear, uncertainty, and doubt (FUD) is a tactic of rhetoric used in sales, marketing and public relations. FUD is generally a strategic attempt to influence public perception by disseminating negative (and vague) information. An individual firm, for example, might use FUD to invite unfavorable opinions and speculation about a competitor’s product; to increase the general estimation of switching costs among current customers; or to maintain leverage over a current business partner who could potentially become a rival.
The term originated to describe disinformation tactics in the computer hardware industry and has since been used more broadly. FUD is a manifestation of the appeal to fear.
2 Responses to “Queen of FUD”
Leave a Reply
You must be logged in to post a comment.